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- Begin with a readable document
Headings, paragraphs and ordinary links should make sense before fonts, scripts or decorative images arrive. - Give the first page a budget
A transfer budget turns speed into something that can be measured. Test it on a cold cache and keep the result with the release. - Use fewer outside dependencies
Every remote font, tracker and widget adds another request and another organisation that can change the page without warning. - Write useful error pages
A clear error page confirms the site is reachable, explains what happened and offers a route back without pretending that nothing failed.